CRO & Analytics Consultant — turning data, UX, and digital strategy into measurable growth.
About
I'm a Conversion Rate Optimisation and Web Analytics consultant based in France. Over the past decade I've helped large organisations — from La Poste and Renault to Lactalis — turn data into measurable performance gains.
My work sits at the crossroads of analytics, digital acquisition, and user experience. I design strategies, deploy tagging plans, run A/B tests, and build attribution models that give teams a clearer picture of what actually drives growth.
Tagging plans, TMS deployment, tool configuration, API integrations and custom dashboards.
Multi-channel strategy — affiliation, display/RTB, SEA, emailing — with proprietary attribution methodology.
Ergonomic audits (LIFT model), wireframing, user interviews, A/B and personalisation experiments.
Experience
Leading end-to-end CRO and analytics consulting missions for major clients including La Poste, Pages Jaunes, Renault, and Lactalis — combining data analysis, A/B testing, and UX strategy to drive measurable growth.
I built and led the agency's attribution offering, developing a proprietary methodology continuously refined through team collaboration — deploying dedicated missions to optimise digital budgets, redesign clients' tool ecosystems, and improve internal optimisation frameworks.
I also mentored interns and apprentices across the agency's core disciplines.
Uptilab is a CRO agency specialising in web analytics, digital marketing, and A/B testing. I managed consulting missions autonomously across analytics, UX audits, A/B testing, and tagging plan deployment.
Developed expertise in ergonomic audits (LIFT model), user research, wireframing, and personalisation experiments while building the foundations of the agency's attribution methodology.
Nextedia is a digital strategy agency focused on customer acquisition and retention. I advised clients on their digital acquisition strategy and performance measurement methodologies, managing missions end-to-end with full autonomy.
Taking initiative, I grew from an initial affiliation role through display and into acquisition and attribution, with an increasingly strategic scope. I also developed internal agency offerings and managed partnerships with publishers and technology vendors.
zanox — now Awin — is Europe's leading affiliate marketing platform. I worked on key client accounts, providing recommendations, reporting, and campaign animation strategies across a broad channel mix including display, emailing, SEA, and performance partnerships.
Over this 8-month internship I built strong digital marketing foundations and was managing several accounts entirely autonomously by the end of the placement.
CTL Clic was an e-commerce startup specialising in individual sports (cycling, golf, kitesurfing, equestrian). In a generalist role I handled newsletter production, community management, back-office, partnerships, AdWords campaigns, and ad creative.
Working across multiple projects simultaneously with constrained resources taught me to prioritise effectively — a mindset that has stayed with me ever since.
Skills
Hands-on experience with the leading analytics platforms in the French market. My expertise spans reporting and analysis, software configuration, tagging plan deployment, and API usage to build custom dashboards beyond what tools offer natively.
Certified on Google Analytics, Eulerian, and IBM Coremetrics; strong experience with AT Internet and Adobe Analytics. For tag management I work daily with GTM and TagCommander (certified), complemented by working-level JavaScript for tagging implementations.
Several years across all major digital acquisition channels — affiliation, display/RTB, SEA, emailing/CRM, SEO, social media — has given me both operational depth and a comprehensive view of the market and its players.
Working across all channels (rather than specialising in one) led me naturally toward multi-touch attribution strategy and global acquisition planning. I developed proprietary attribution methodologies at both Nextedia and Uptilab: dedicated missions to optimise digital budgets, redesign tool ecosystems, improve internal optimisation frameworks, and document best practices.
My time at Uptilab built deep skills in UX improvement — from audit through to test deployment. I run ergonomic and marketing audits using the LIFT model, conduct user surveys and interviews (from writing guides to analysing sessions), and produce wireframes in Balsamiq with animated prototypes in InVision.
I design and deploy A/B tests and personalisation experiments, working primarily with Kameleoon and AB Tasty.
Education